Like a standard QR code, a QR code powered by GS1 can be scanned using a mobile phone to access the internet. Unlike a standard QR code, however, a QR code powered by GS1 can hold Global Trade Item Numbers (GTINs) that uniquely identify products all around the world, ‘beeping’ at the checkout billions of times a day.
By combining the power of the internet with global GS1 standards, you can connect your physical product to information that’s spread across different systems and websites. QR codes powered by GS1 can carry additional data such as expiration dates, batch/lot numbers, serial numbers and much more.
The advantages of using QR codes powered by GS1 include:
More effective consumer engagement
Better solutions for traceability
Supply chain visibility
More targeted recalls
Better waste management
QR codes powered by GS1 combine the best of barcode technology, the digital world and GS1 standards – why wouldn’t you consider using them?
Online information can be changed dynamically without the QR code on the pack needing to be changed.