Whatever you want is the simple answer. Brands can provide access to any digital content that they wish.
QR codes powered by GS1 can access any of the following plus much more:
- Online resources
- Your own website
- Regulatory information
- Videos
- PDFs
- Social media pages
Whilst QR codes only typically point to one place, through the use of a GS1-Conformant resolver, QR codes powered by GS1 can point to multiple sources of information. These sources can be updated in real time without needing to change the QR code, meaning you can continually link to new things, provide time-specific content and no longer experience "404 page not found" issues.
You can learn about the different ways for linking a QR code powered by GS1 to multiple sources of information here.