As a result, GS1 identifiers, including the GTIN, now serve as gateways to digital content, making access to consumer-oriented information easier, enhancing brand loyalty, improving safety… the possibilities are endless.
Where a URL typically points to a single, specific website, the GS1 Digital Link URI syntax enables connections to any type of business-to-business and business-to-consumer digital content.
When we talk about using a GS1 Digital Link in a barcode, we typically refer to it being encoded in a QR code powered by GS1, as QR codes are currently the easiest way to access a URL through a phone’s native camera.
Not only will stakeholders benefit from online use-cases, as GS1 Digital Link incorporates GS1 identifiers it can also be used ‘offline’ too. For example, QR codes powered by GS1 can contain a GTIN meaning that it will scan at point of sale in store in future, as well as improving traceability across the supply chain.
Read more about GS1 Digital Link, as well as access the standard.