Getting the basics right
- Create your product title with the most important keywords at the beginning
- List items in the correct category and subcategory
- Add product identifiers - brand, GTIN and MPN (if provided)
- Complete item specifics using eBay-suggested attributes
- Be honest about the condition of your items
- Ensure your description is genuinely descriptive
Elevate your listings
- Add a mobile-friendly description
- Propose a range of postage options
- Use square images in a minimum of 1600 pixels wide
- Use the multi-variation function where appropriate
- Offer straightforward returns
- Check your price is reasonable, but you don't have to be the cheapest
Use promotions to increase visibility and sales
- Use eBay's native marketing tools
- Use the promoted listings tool
- Set up a promotional calendar
Other tips and tricks
- Don't be too exact when detailing the item specifics
- Only include relevant item information in your product description
- Regularly check your products are in the right category
- Invest in professional product images
- Optimise product titles by putting the most important words first