FT report banner

GS1 UK & FT Longitude

A new era of transparency

How UK retail will meet the demands of the informed customer.

Getting started

Whether you’re just starting out or you’re a large global brand, our standards can power your business to trade seamlessly, efficiently and safely – both digitally and physically.

Scan smarter with QR codes powered by GS1

Experience the next generation of barcodes.

Scan smarter with QR codes powered by GS1

Our latest news

Read our latest news and you will learn how our standards are being applied throughout the UK and globally.

Meet our members

Meet our members

Member stories

See how we support our members and help
them grow their businesses.

Standards & services

Our standards provide a common way for you to uniquely identify, accurately capture and automatically share information about your products, locations, assets and more.

Get a barcode

Need a barcode?

Whether you’re selling your products online or in store, it all starts with a GS1 number and barcode.