GS1 UK & FT Longitude

A new era of transparency

How UK retail will meet the demands of the informed customer.

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Scan smarter with QR codes powered by GS1

Are you ready for the next generation of barcodes?

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Level up your drinks business with GS1 standards

Unlock access to major retailers, marketplaces and streamline your operations with globally recognised GS1 barcodes.

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Getting started

Whether you’re just starting out or you’re a large global brand, our standards can power your business to trade seamlessly, efficiently and safely – both digitally and physically.

Need a barcode?

If you’re selling your products in store or online, you’ll need a barcode number (or GTIN). And GS1 is the only authorised provider of unique GTINs.

Product data

Inform and protect your customers with a single, trusted source of data for your products that you can share easily.

Support

We’re here to support you every step of the way as you use and implement GS1 standards and grow your business.

The cost of failing to prepare for Digital Product Passports

A looming EU regulation could shut many UK businesses out of their biggest export market. Discover how and why you need to prepare.

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Our latest news

Read our latest news and you will learn how our standards are being applied throughout the UK and globally.

Meet our members

Member stories

See how we support our members and help
them grow their businesses.

Hear from GS1 UK members

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Standards & services

Our standards provide a common way for you to uniquely identify, accurately capture and automatically share information about your products, locations, assets and more.