GS1 UK & FT Longitude

A new era of transparency

How UK retail will meet the demands of the informed customer.

Getting started

Whether you’re just starting out or you’re a large global brand, our standards can power your business to trade seamlessly, efficiently and safely – both digitally and physically.

Need a barcode?

If you’re selling your products in store or online, you’ll need a barcode number (or GTIN). And GS1 is the only authorised provider of unique GTINs.

Product data

Inform and protect your customers with a single, trusted source of data for your products that you can share easily.

Support and training

We’re here to support you every step of the way as you use and implement GS1 standards and grow your business.

Scan smarter with QR codes powered by GS1

Experience the next generation of barcodes.

Make sure you are ready

Scan smarter with QR codes powered by GS1

Our latest news

Read our latest news and you will learn how our standards are being applied throughout the UK and globally.

Meet our members

Member stories

See how we support our members and help
them grow their businesses.

Hear from GS1 UK members

Become a member

Standards & services

Our standards provide a common way for you to uniquely identify, accurately capture and automatically share information about your products, locations, assets and more.